New Product Development: Delivering Evidence of What Works

نویسندگان

  • Jennifer L. Flagg
  • Joseph P. Lane
  • Michelle Lockett
چکیده

New product developers are required to understand and apply a wide variety of processes and tools as they produce new devices or services. Individuals who are seeking alternative or new methods for their process may often be overwhelmed by the amount of academic and practice literature documenting “best practices.” Unfortunately, new product developers may not have sufficient time to invest in exploring alternative strategies, resulting in the repetition of old possibly outdated practices. This paper presents the method and preliminary results of a scoping review designed to consolidate information on effective new product development practices into a comprehensive knowledge base. New product developers will enjoy the ease of finding alternative effective practices, while researchers will find value in the consolidated presentation of new product development practices and study methodologies that lend themselves to systematic reviews.

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تاریخ انتشار 2010